Books by Dr. Ralph F. Wilson
How
to Write an Ad that Clicks published in November 2008 explains in 66
pages the how to write a short Internet ad that gets results. Outlines the
basics of copywriting, then gives specific instructions for writing headlines as
well as the peculiarities of writing ads for Google AdWords text ads, banner
ads, and e-mail ads.
How to Develop a Landing Page -- completely revised and written for mid-2008 -- explains how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits.
Guide to Search Engine Optimization (2007 Edition) is brief (97 pages), clearly-written, designed to help you understand how to do basic SEO to make search engine-friendly webpages and navigation system, develop an effective linking campaign, and outsource SEO to another firm. If you're trying to understand what is important and what's not, this is the book for you.
Planning Your Internet Marketing Strategy (John Wiley & Sons, 2002). This book helps you get an overall view of what's involved in developing an online business strategy. Helps you set goals for your e-business, differentiate your company's products and services, position your company in the consumer's mind, master product strategy, placement, promotion, and pricing (the 4Ps), budget, and implement your plan.
Available through Amazon.com.
In addition, Dr. Wilson has written a number of books to aid in Bible study.
Recognized as one of the world authorities on Web marketing and e-commerce, Dr. Wilson has published business e-mail newsletters since 1995, and has developed successful models for both free and paid newsletters. Business Week calls him an "Internet Guru" and praises his online resources. He is the founding editor of Web Marketing Today and Web Marketing Today Premium. He is a popular speaker and e-commerce consultant in the US and abroad.